About CBA

Business & Marketing Consultants Who Help Companies Grow Their Sales

CBA combines strategy and execution in business, marketing and communication. We don’t just advise: we partner with you to deliver measurable growth.

Who we are

We Don't Just Advise. We Partner.

From strategy to execution, we align people, processes and marketing to drive efficiency, innovation and growth that lasts. We work with ambitious organizations, from startups and SMEs to established enterprises and public institutions, that are ready to scale, transform and lead.

Our work spans US SaaS companies, the Dubai Electricity & Water Authority, São Paulo City Hall, Barcelona Executive Business School and growing brands across the Middle East and Europe.

16+Years of consulting experience
45+Sectors served
3Markets: US · GCC · Europe
01

Results that matter

We focus on outcomes that create real value: more sales, better conversion, lower costs and faster growth.

02

Expertise you can trust

Decades of combined experience across industries and business functions, delivering solutions that work in the real world.

03

Partnership, not just advice

We work alongside your team as a trusted partner, committed to your long-term success.

Experienced Professionals

The People Behind Your Growth

Experienced professionals dedicated to helping your business grow, in strategy, marketing and innovation.

Mónica Mejli

Managing Consultant

15+ years in business, innovation and marketing. Mónica has helped start-ups, Fortune 500 companies and companies listed by Forbes turn strategy into growth. She is also Marketing Manager at Rabb-it, an Oracle NetSuite and Procore partner.

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For 8 years she worked with the European Commission, fostering innovation processes and ecosystems and building a community of 3,000 companies. She has also been a professor at the University of Barcelona and has worked with Iberdrola. As former Marketing Director at Barcelona Executive Business School, she led marketing and lead generation. She has also worked with governments, including the Government of Saudi Arabia as principal buyer and DEWA in the UAE Innovates initiative.

She has worked with Iberdrola, Ferrovial, TotalEnergies, EDIF and other utility companies in Europe to foster innovation, and taught International Economic Organizations as a professor at the University of Barcelona.

As Senior Consultant and Researcher, she led a market study of the European mobile phone industry with the Government of Catalonia, building a database and an econometric analysis of the macroeconomic variables and regulation that affect prices. The research was published in the world's second-ranked journal in the telecommunications field.

Her experience spans organizations in SaaS, construction, education, wellness, beauty, blockchain and gaming.

  • Start-ups to Fortune 500
  • Government projects
  • Multi-sector

Dr. Josep Bordonau

EU Innovation & Entrepreneurship Expert

Co-founder of EIT InnoEnergy, an initiative supported by the European Commission, with extensive experience in European-funded projects and innovation ecosystems.

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He has played a key role in fostering innovation, entrepreneurship and sustainable growth across Europe. With CBA Managing Consultant Mónica Mejli, he developed educational and entrepreneurship programs that helped position seven startup ideas on the Forbes list. His expertise focuses on the commercialization and market implementation of innovative technologies and business ventures.

He currently serves as an MIT Panel Member and as Coordinator of Industry Innovation Relations at UNITE, a European Union-funded university alliance, and is an Associate Professor at the Universitat Politècnica de Catalunya (UPC). Previously, he was Research Deputy Director of the Dept. of Electronic Engineering (UPC), Director of InnoEnergy Master's Programs and Vice Dean of the Barcelona School of Industrial Engineering (ETSEIB).

  • EU innovation
  • Entrepreneurship
  • Tech commercialization

Matthew Andrews

Managing Consultant

17+ years as a business and marketing consultant in real estate, technology and tourism. Matthew turns market opportunities into qualified leads, sales and lasting growth.

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He works with developers, operators, investors and technology companies on positioning, go-to-market strategy, pricing, partnerships and lead generation, aligning business strategy and marketing so every campaign is tied to revenue.

His approach combines market insight with hands-on execution, helping companies launch, enter new markets and scale. Outside work, he is a proud dog lover.

  • Real estate
  • Technology
  • Tourism

Liliana Leyva

Senior Graphic Designer

Design and video that make brands impossible to ignore. Liliana is a senior graphic designer and video editor with experience at major marketing agencies and technology companies.

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She creates brand identities, campaign visuals, social media content and videos that turn strategy into a consistent, recognisable brand across every channel.

Her agency and tech background means she designs for results: assets built to capture attention, explain complex products simply and convert viewers into leads.

  • Graphic design
  • Video editing
  • Brand identity

Elio M.

Hotel & Marketing Consultant

Hospitality insider, growth-driven marketer. Elio brings hands-on hotel experience, including at Fenicia Hotel, to help tourism and hospitality brands fill rooms and grow revenue.

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Having worked inside hotel operations, he knows how guests choose, book and come back. He combines that insight with digital marketing (positioning, online visibility, booking-channel strategy and campaigns) to increase direct bookings and revenue.

He works with hotels, tourism operators and service brands that want a stronger guest experience and marketing that turns visits into loyal customers.

  • Hotels & tourism
  • Revenue growth
  • Digital marketing

Giuliana

Branding Expert

Has created branding for Big Four and other large professional-services firms, bringing corporate-grade brand standards to growing companies.

  • Corporate branding
  • Design systems
  • B2B brands

Testimonials

What Our Clients Say

Thank you for being part of our innovation initiative's success!
Dr. Layal DaccacheDr. Layal DaccacheInnovation Ecosystem Manager, Dubai Electricity & Water Authority (DEWA)
CBA has played a crucial role in connecting the Brazilian innovation ecosystem with international partnership. We look forward to continuing our partnership, driving technological advancements for São Paulo and its citizens.
Humberto A.P. SilvaHumberto A.P. SilvaDeputy Secretary of Innovation, Science & Technology, City Hall of São Paulo
With their guidance, we established a strong brand identity that truly reflects our commitment to organic cosmetics. The branding guidelines and labels they developed have helped us stand out and gain the trust of our customers.
Jenyffer Abi NaderJenyffer Abi NaderPartner, JNC & Khan Al Saboun
Their strategic approach and innovative tactics have significantly enhanced our brand presence and engagement.
Marie R. Ngo Liboho, Academic and Operations Director, BEBSMarie R. Ngo LibohoAcademic and Operations Director, Barcelona Executive Business School

Verified on Trustpilot

Rated Excellent by our clients

4.7TrustScore · 28 reviews★ Trustpilot
I had a great experience working with CBA, specially with Monica Meji. During my MBA thesis she provided demonstrated a deep understanding of our project and business needs right from our initial meetings. Her…
LFLourdes FernandezIT · Sep 23, 2023

Empowering Guidance and Expertise

I had the privilege of working with Monica Mejli as my coordinator for my MBA in project Management at BEBS Barcelona, to establish my business plan. Monica's extensive knowledge and expertise were evident…
AIAyoub InabqoBE · Jul 31, 2023

Excellent people!

Their insights enabled us to make informed decisions and stay ahead of the competition!
JCJenniffer Cruz garciaLB · Jul 18, 2023

Highly recommended!

Great team, attention to details, very professional, and great service.
CChadyES · Jul 1, 2023

Brilliant Service

Fast & Efficient Response from a Very Professional Company!
EDElias DoummarLB · Jun 28, 2023

Highly Recommended

CBA showed great service, high professionalism and ethical standards.
JDjoe DamienLB · Jun 27, 2023
The team at CBA guided us through a successful business expansion
MAMaurice AridaLB · Jun 27, 2023

Impeccable

Their customized approach, attention to detail, and commitment to our success have been very valuable to us. Thank you CBA!
MKMohamad KhachabLB · Jun 24, 2023
We are incredibly grateful to CBA for their exceptional customer service and support. Their 24/7 availability and commitment to our success made them a trusted partner in our journey
RBRachel BayehVE · Jun 24, 2023
Their market analysis and expansion strategies were key in capturing new opportunities.
ASAnthony SleimanUS · Jun 23, 2023
CBA's sustainable energy consulting was key in our company's transition towards eco-friendly practices. Their innovative solutions helped us reduce costs while positively impacting the environment. We are in…
AArletVE · Jun 23, 2023

Excellent

Their professionalism, expertise, and proactive approach make them the go-to consulting partner for any business!
OAOmar Abou JaoudeES · Jun 22, 2023

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